After The Meeting Ends: EAs with Serious Side Hustles

There’s something quietly badass about an EA with a side hustle.

You’ve spent your day juggling calendars, solving problems no one else even saw coming, and keeping the wheels turning—and then you turn around and build something entirely your own. Whether it’s launching a brand, creating resources, coaching others, launching podcasts or running a VA agency, EAs are proving (yet again) that we don’t just support greatness—we create it.

When you’ve spent a decade anticipating needs before they arise... guess what? You can absolutely launch a successful side hustle.

Which brings me to one of our very own: an incredibly talented EA who has channelled her years of experience into creating resources designed to support ambitious EAs and admin pros in achieving sustainable success. Colleen Wall takes a strategic approach to digital solutions, designing high-impact resources, courses, and tools that drive results. As the founder of Balance & Brilliance for Executive Assistants, she helps Executive Assistants, Personal Assistants & Administrative Professionals streamline workflows, optimize productivity, and elevate their careers with practical, results-driven strategies.

Having worked across industries like hospitality, travel, tourism, sports, real estate, and property development, Collen has built a strong foundation in branding, marketing, organization, and customer experience—creating high-performance solutions for professionals and businesses. Her ability to simplify complex challenges and develop high-performance solutions has earned her a reputation for being committed, professional, integrous, meticulous, and always taking ownership—backed by a "Yes I Can" attitude.

You can check out Colleen's website here, visit her Etsy shop, or connect with her on LinkedIn. 

We love seeing EAs step into their zone of genius—and we love amplifying those voices even more.

Are you an EA with a side hustle? Do you know one who’s quietly building something amazing? We want to hear about it. Drop us a message at [email protected] and you just might be our next spotlight.