See beyond the buzz and focus on what really matters

In this energizing keynote, Tim Sparke will cut through the noise around AI and explore what it actually means for the way we work today. He’ll share how leaders and EAs can partner with AI in ways that amplify human strengths, why not every task should be automated, and how intentional use creates real value.

You’ll leave with a clear, grounded perspective on AI — and fresh inspiration for the opportunities ahead.

Write smarter prompts, get better results, work at a whole new level

In this super practical session, you’ll learn how to write prompts that actually deliver. We’ll start with the fundamental COIF formula for prompting that every EA needs to know, then level up with advanced tactics to refine, iterate, and push AI tools to their full potential.

Whether you’re brand new to prompting or already an expert-level user of ChatGPT, Copilot, or Gemini — you’ll leave with new tactics & techniques to take your AI outputs to the next level.

Simple steps and practical examples to save hours every week

Automation doesn’t have to be complicated — and it’s not just for techies. In this session, Lauren Bradley will demystify automation and AI automation, breaking down what it really means and how EAs can use it in everyday work. You’ll see three practical examples of automations every assistant can benefit from, ranging from simple to complex.

Lauren will also share her top tips and lessons learned, so you leave with the confidence to get started and the know-how to avoid common pitfalls.

How EAs can use AI to turn event planning from stressful logistics into strategic leadership

Last year, Candace Martinez found herself buried in logistics in planning her company’s leadership retreat — right up until her CEO asked for a strategy deck en route to the event.. ! That moment was a wake-up call. Determined to level up, she took the reins early this year and used AI to transition from checklists to strategy by creating surveys, shaping agendas, and preparing decision-ready materials.

In this session, Candace will share practically how EAs can think beyond logistics and assume the role of strategic partner in exec event planning.

Discover how to use AI to step up as a true strategic partner

In this practical session, Molly will showcase three high-impact use cases every ambitious EA should know for AI chatbots like Copilot, ChatGPT and Gemini.

She’ll also reveal simple strategies to build confidence experimenting with AI — so you can save time, elevate your role, and become indispensable to your exec.